Brand Loyalty: Why Do People Lie To Themselves?
The Power Of Cognitive Biases: Ambiguity Effect And Confirmation Bias Under The Microscope
Ever bought a mobile? Ever had the screen crack, the battery die forever or the screen of death? Ever gone straight back out and bought the same brand of phone to replace the knackered one?
Ever wondered why you would do that?
I have.
My partner just looked at his most treasured possession and it told him the wrong time. It’s a Rolex. You have to wear them to keep them on point. It’s to do with the perpetual motion apparently. People with lots of fancy watches invest in storage trays that vibrate a little to keep the watches on track. I mean how crazy is that when you think about it? A £10,000 watch that doesn’t tell the right time.
I am no better. I have a beloved and pre-loved German vehicle. It’s a pain in the neck and keeps throwing diagnostic codes which illuminate the dreaded check engine light which means it has to go to the garage to be, well, checked. And that check ain’t free readers. Usually (*touch wood* because it’s going again this morning) it’s nothing serious but could I live without the check engine light? Hell yeah. Could I live without that brand of car in my life now having done perfectly well…
